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Cheeky Hug

Low-Waist Cheeky Brief

Low-Waist Cheeky Brief

The Cheeky Brief sits low on the hip, with a narrow back panel and leg openings cut high at the sides. It is constructed without elastic at any opening. The waist and leg edges are folded from the fabric itself and topstitched flat, so they follow the body's curve rather than compressing it. Seams are placed away from the areas most prone to rubbing.

Regular price €23,00 EUR
Regular price Sale price €23,00 EUR
Sale Sold out
Taxes included.
Size
Color: Teal Blue-Green

3 total reviews

Size guide below

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Fabric & Care

Composition: 96% Bamboo, 4% Elastane

Care: 30°C gentle wash, do not bleach, do not tumble dry, iron, steam or dry with low heat, dryclean

Price Breakdown

We sell directly, with no wholesale markup and no middlemen. Below is what one pair costs us: the fabric, the workshop that sews it, and what it takes to run a small business honestly.

Fabric & Materials €3.16

Production & Labour €9.00

Packaging & Labelling €1.00

Company Cost €9.84

The first three lines include the logistics. Delivery to you is charged separately at cost.

Company Cost covers our website and payment fees, samples and pattern development, and the time to pack and send each order. It does not yet include a full salary. At this scale, the founder's design and admin hours are unpaid.

This is our first production run. Small runs cost more per item: fabric bought in small quantities is more expensive, and a short production run costs more per piece to sew. That is why €23 is close to what a pair costs us to make. It is also why we are not yet paying ourselves. Once the design has been tested and we know it works, we can make more at a time and our costs will come down.

Production

Fabric produced in Turkey, supplied by Rijs Textiles (Netherlands)

Garment made in Lithuania by a small studio

Designed in London by our founder, with the pattern refined by underwear designer Kayleigh Miller

Size Guide – Recommended body measurements

Measure your body, not a garment you already own. Hold the tape snug but not tight, and keep it level all the way round. Between sizes? Take the smaller size in the thong. The Brazilian waistband is cut 2.1 cm shorter at every size, so it sits noticeably snugger.

Waist and hip shown in centimetresinches — use the switch above to change
Size Waist cmWaist inHip cmHip inUK EU US
S 66–7126–28 89–9435–37 8–1036–384–6
M 71–7628–30 94–9937–39 12408
L 76–8130–32 99–10439–41 14–1642–4410–12

International sizes are a guide only — they vary between brands.

How to measure

Waist
Find the narrowest part of your torso, usually just above the navel, and measure there with the tape level.
Hip
Stand with your feet together and measure around the fullest part, roughly 20 cm below the waist.