Transparency

Most underwear brands do not tell you what their products cost to make. We sell directly, with no wholesale markup and no middlemen, so there is no reason not to.

Below is what one pair costs us, and what you pay.

What one pair costs

Fabric and materials €3.16

Production and labour €9.00

Packaging and labelling €1.00

Company cost €9.84

The first three lines include the logistics: for the fabric to travel to our workshop in Lithuania, and the finished pieces back to us. Delivery to you is charged separately at cost.

We are not registered for VAT, so no VAT is charged or included.

What company cost covers

Our website and payment fees, samples and pattern development, and the time to pack and send each order.

It does not yet include a full salary. At this scale, the founder's design and admin hours are unpaid.

View Collection

Production

Fabric Produced in Turkey, supplied by Rijs Textiles, Netherlands

Garment Made in Lithuania, in a small family-run studio

Design Created in London by our founder, with the pattern refined by underwear designer Kayleigh Miller

This is the first run

ifty pieces. Small runs cost more per item: fabric bought in small quantities is more expensive, and a short production run costs more per piece to sew. That is why €23 is close to what a pair costs us to make.

It is also why we are not yet paying ourselves. Once the design has been tested and we know it works, we can make more at a time and our costs will come down.

If something here does not add up, ask us. info@cheekyhug.com